Assessing Your Current Audience
In order to determine future goals and direction, it is vital for an organization to know who its audience members are today. For some, audience demographic data may be readily available, while for others it may require some time and work to uncover the details. Small organizations with limited resources and staff may choose to move forward modestly at first. The data gathered in this building block is the starting point in evaluating progress as it provides a snapshot of the current audience and helps assess whether and where progress is made along the way. Future data collection will be compared to this starting point.
- Total Info: a fully integrated box office database program designed for performing arts organizations that manage ticket sales, audience and patron data collection, and financial reporting.
- Tessitura Arts Enterprise Software: software developed for nonprofit arts and culture organizations that manage transaction and relationship data, marketing/communication efforts, and tracking of audience data and preferences.
If resource constraints present a roadblock to success with this building block, consider hiring an intern to conduct research, collect data, or even assist with project planning and management. Our region is home to several universities and colleges which are excellent resources for finding qualified interns.