Developing a Marketing and Communications Plan
Resources and Tools
- Culturally Specific Media Outlets: RACC offers a list of media organizations that are culturally specific.
- Su Público – Culturally Relevant Marketing: Su Público is a full-service ad agency specializing in grass roots marketing, culturally relevant consulting, public relations, and translations in 50 languages. Su Público is comprised of a team of people tapped into the multicultural communities of the Pacific Northwest.
- Google Analytics provides tools to measure how well marketing and communications plans are reaching audience segments using website, newsletters, social media, and video channels.
- Increasing Relevance, Relationships and Results: Principles & Practices for Effective Multicultural Communication is a comprehensive guide to effective multicultural communication in order to build strong relationships and create meaningful dialogue among cultural communities by recognizing, respecting and engaging the cultural backgrounds of all stakeholders.
Example: Metropolitan Youth Symphony
In 2013, MYS partnered with KUNPTV Univision/MundoFox to develop a set of ads in Spanish. Here’s a video:
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