SUMMARY: The Director of Marketing acts as the Marketing Department’s second-in-charge, closely collaborating with key members of Marketing, Ticket Office, and Telesales staff to ensure the overall coordination and execution of marketing, sales, and promotional strategies for all revenue-generating concerts by performing the following duties:
ESSENTIAL DUTIES AND RESPONSIBILITIES: Other duties may be assigned.
1. Works with Vice President for Marketing and Strategic Engagement to plan advertising and promotional strategy for the season based on budgeted goals. Implements advertising and promotional plan for all concerts.
2. Works closely with the VP in order to generate annual expense/revenue budgets, and help determine income goals for all concerts, quarterly financial forecast updates, and monitoring of expenses
3. Develops and manages detailed media plans, including but not limited to online, print, radio, web and display/outdoor. This may include managing, and providing direction to an outside media agency. Places all media buys and manages expenses for subscription and single ticket sales campaigns; and pursues media sponsorships.
4. Negotiates and manages all cash/trade deals with print, broadcast and digital media partners including Artslandia publishing partnership.
5. Manages timelines and content development for all television and radio campaigns. Works with the Vice President for Marketing and Strategic Engagement as well as the Artistic Administration to prepare scripts and music segments for commercial radio station spots, and identifies footage, music and other content for television spots; works with station representatives and/or outside vendors to coordinate spot production.
6. Monitors and adjusts advertising strategy as necessary to maximize ticket sales. Utilizes Tessitura Analytics software to identify sales trends, challenges and opportunities.
7. Maintains effective communication with the Creative Services team regarding specs and deadlines for all advertising/marketing projects.
8. Supervises Web and Digital Content Manager to ensure that the website and digital marketing campaigns (e.g. emails, digital ads, eNewletter) achieve stated goals, stimulate annual sales, promote audience development, and support community engagement.
9. Identifies new and innovative opportunities to increase awareness of the Oregon Symphony by maintaining and developing relationships with partner organizations and companies.
10. Monitors and approves budgets related to ad spending and collateral production.
11. Works closely with VP and marketing team to test ideas for building audiences, including, but limited to clubs, memberships, rewards programs, and season specific promotions. Evaluates concept logistics and viability, identifies measurable goals with VP and oversees implementation of approved projects.
12. Oversee marketing plan development, campaign execution and sales growth for targeted audience development, such as: College Student and diversity programs,
13. Evaluates telesales lists, reviews call scripts, and sets monthly goals with Telesales and Audience Development managers.
14. Prepares and analyzes daily sales reports. Tracks pacing of concert sales. Identifies opportunities and coordinates pricing adjustments (i.e. dynamic pricing strategies) with Ticket Office Manager to maximize revenue and maximize concert hall capacities based on demand.
15. Generates concert-specific earned revenue forecasts based on historical data and trends, along with strategies/programs for improving sales performance.
16. Conducts market research (quantitative and qualitative), surveys and campaign A/B testing in order to stimulate/increase ticket sales, evaluate patrons’ concert experiences, improved ad campaign effectiveness, test new concepts/programs for patrons, gauge brand perceptions and more.
17. Works with VP to plan profiles, features, and President’s letters for concert programs.
18. Works with the Creative Services team to ensure adherence to organizational branding guidelines across all platforms, enforce brand and aesthetic values among all departments
19. Monitors trends and developments in marketing and the non-profit arts sector and incorporates those trends into OSA’s campaigns appropriately.
20. Attends weekly artistic planning meetings and researches marketability of proposed artists.
21. Attends concerts and Symphony events. Is available to support projects in hall – promotional displays, events, talks, etc.
QUALIFICATIONS: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
• Education and/or Experience: Bachelor’s degree (B. A.) from four-year college or university and a minimum of five years marketing experience, preferably in the arts sector, ideally with a performing arts institution. A passion for classical music is a plus.
• Language Skills: Ability to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals. Ability to write routine reports and correspondence. Ability to speak effectively before groups of customers or employees of organization.
• Mathematical Skills: Ability to budget and forecast with accuracy and to calculate figures and amounts such as discounts, percentages, etc.
• Reasoning Ability: Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations.
• Computer Skills: Extensive Excel spreadsheet experience; working knowledge of Microsoft Office software; ability to quickly learn and use new software; Tessitura database software experience a big plus.
• Certificates, Licenses, Registrations: None required
OTHER SKILLS AND QUALIFICATIONS::
• Experience in pricing tickets and forecasting sales.
• Strong proofreading skills as requested for marketing materials
• Team player. Flexibility to work occasional evenings and weekends as needed.
The Oregon Symphony is an equal opportunity employer and is committed to diversity, equity, and inclusion in all facets of the organization. We seek to develop a diverse candidate pool and welcome nominations and applications from all qualified candidates regardless of race, gender, sexual orientation, age, disability, religion, or national origin.
If you are interested in this position, please submit a cover letter and resume to firstname.lastname@example.org. No phone inquiries, please. All submissions will be held in confidence.
Position is open until filled.