Director of Marketing

Deadline January 31, 2020

VISION
We envision a world where everyone retains and values the innate curiosity, creativity, and empathy of childhood.

MISSION
We develop innovative problem-solvers through playful learning experiences that strengthen relationships between children and their world.

ORGANIZATION OVERVIEW
Portland Children’s Museum consists of three aligned entities, or business lines: (1) the Museum, where exhibits and programs serve the public both on- and off-site, (2) Opal School, a tuition-based preschool and K-5 public charter school, and (3) Professional Development, which documents and disseminates fresh approaches to education and provides professional development for educators. In this description, Museum, School, and Professional Development refer to the specific entity, while Portland Children’s Museum (or, “the organization”) refers to the whole. In 2021, the organization will become known as the Center for Playful Learning with each business line retaining its own identity, tied together by our learning approach of Playful Inquiry.

OUR COMMITMENT TO DIVERSITY AND INCLUSION
In the Portland metro area, 47% of students are children of color. At Portland Children’s Museum, we strive to have our guest and school families reflect that diversity, and for our staff and board to be equally diverse. We are committed to eliminating barriers to access and equity and see a diverse workforce as a key step toward this goal. We actively seek to recruit, hire, promote, and retain a diverse workforce—one that welcomes and engages people from every background. We value our staff members, volunteers, and board members and their individual backgrounds, which further our ability to serve and learn from the diverse families that enrich our community. We invite you to join us on our journey.

POSITION SUMMARY
The Director of Marketing oversees the marketing functions of the organization including brand management, advertising, print and digital marketing, public relations, and media relations. As a member of the leadership team, this position serves as the voice for the Marketing Department. The Director synthesizes organization-wide objectives into an executable marketing plan, including budgeting. This position supervises the Creative Marketing Manager and Digital Marketing Manager, who provide input on marketing campaigns and execute digital and print collateral. The Director is responsible for interacting with media contacts and account representatives in order to secure publicity and advertising that leverage the organization’s resources. The Director executes a multi-month plan that includes clear, feasible metrics for accountability and growth. As the Director, they should be an eager collaborator and understand that each business line has a unique audience with different motivations and geographic diversity.

RESPONSIBILITIES AND DUTIES

Leadership & Strategy (45%)
● Participate in meetings and conversations keeping organizational vision, mission, and long-term strategic goals at the forefront of marketing efforts.
● Communicate regularly with department and program leaders to understand their sales and programmatic objectives, providing best practices and strategies for optimal impact.
● Develop the annual marketing plan with input from the Creative and Digital Marketing Managers and business line managers. Establish campaigns and strategies to help achieve optimal sales and programmatic objectives. Raise organizational awareness using earned media, social media, paid advertising, strategic giveaways, marketing presence at community events, and printed collateral.
● Refine messaging for external audiences to be delivered by staff –including but not limited to those who work in donor relations, professional development, membership, and in the box office. Provide training to build confidence and competence.
● Develop and manage the marketing budget to optimize resources.

Supervision and Project Management (25%)
● Support Creative and Digital Marketing Managers in optimizing workflows to meet deadlines and develop editorial calendars.
● Lead regular Marketing team meetings.
● Request and analyze data on marketing efforts to refine future efforts for increased impact.
● Work with department heads to refine their marketing requests for optimal return on investment within the capacity of the marketing team to deliver.
● Lead quarterly Calendar meeting to coordinate organization-wide events.
● Develop a system for website updates.
● Develop a system to respond to guest comments, complaints, and questions through comprehensive monitoring practices.

Brand Management (15%)
● Lead comprehensive rebranding efforts as the organization transitions into the Center for Playful Learning.
● Oversee and work with the Creative and Digital Managers to maintain the brand and organizational voice.
● Communicate with and train others on brand identity, organizational voice, and style guides; oversee regular updates to the style guides to reflect changes in the organization.
● With the Director of Development, co-chair the anniversary team to celebrate the Museum’s 75th and Opal School’s 20th anniversary in 2021.

Media Relationship Management (10%)
● Develop and maintain relationships with members of the media.
● Write and disseminate press releases, respond to requests, coordinate media opportunities, and appear on local media channels.
● Develop and maintain relationships with advertising account representatives; coordinate ads and negotiate/finalize contracts.

Other (5%)
● Support and attend the organization’s signature fundraising event and donor events as requested.
● Strategize a system for Marketing archives and other collateral.
● Represent the organization at meetings of Explore Washington Park marketing professionals and the Portland Area Marketing Alliance (PAMA).
● Perform other responsibilities and duties as assigned.

QUALIFICATIONS
Skills
● Bachelor’s degree, with at least three years’ relevant experience.
● Superior communication skills, both verbal and written.
● Proven planning experience, including ability to synthesize multiple goals into a coherent, concise, effective plan.
● Working knowledge and experience with Asana, Trello, or similar project management software.

Competencies
● Ability to accommodate and prioritize the needs and requests of colleagues while fostering the highest standards of efficiency and effectiveness within the marketing team.
● Superior organizational skills; efficient, detail-oriented, resourceful, and productive.
● Capacity to work in an environment that is fast-paced with a wide diversity of backgrounds, cultures, and professional disciplines.
● Ability to communicate in an efficient, effective, and timely manner.
● Willingness to embrace and communicate to all constituencies the learning approach of the organization.
● Ability and willingness to comply with all aspects and issues outlined in the Portland Children’s Museum Employee Manual.

WORKING CONDITIONS
• Able to sit/stand at a desk for periods of time.
• Required regular and reliable attendance.
• Required background check, because we work with children.
• Required evening or weekend work, approximately once per month.

More Info
https://www.portlandcm.org/about-us/jobs

Location
4015 SW Canyon Rd Portland, OR 97221

Contact Email
cjohnsonevans@portlandcm.org