Marketing Manager

Deadline May 31, 2021

Marketing Manager

Organizational Summary

Our Mission: To provide outstanding rock, pop, and country music education for youth by offering tuition assistance, instrument rentals, and exceptional, state-of-the-art performance opportunities.
Our Vision: Children’s lives are transformed through the power of music.
Who we are: Youth Music Project staff are a tightly-knit group of inspired, engaged and encouraging educators, musicians, and administrators who believe that every student deserves access to exceptional music education, regardless of family income level. YMP provides music instruction to thousands of children every year via year-round after-school group classes, private lessons, early childhood classes, field trips, partnerships, and summer camps. Throughout the pandemic all programs have been delivered remotely and online. Over 40% of annual enrollments are made possible thanks to our donor supported tuition assistance fund, providing access to hundreds of children and families each year who otherwise could not afford it.
Equity: Youth Music Project celebrates the chorus of perspectives, experiences, and unique essence of each person. A soloist is beautiful on its own, but a band, choir, or ensemble has vibrancy and energy made more beautiful with unique instruments and voices included together in co-creation. Modeled by our YMP board, staff and leadership, YMP uses the study of music to empower students to appreciate and respect differences, encourage critical thinking, listen deeply, and make space for and include all voices and perspectives.
As we continue our journey of equity and inclusion, we are focused on the following goals:
 Ensuring a diverse board, staff, student and family community by creating a culture that is welcome to all, regardless of: ethnicity, race, culture, gender identity or expression, sexual orientation, religion, class, nationality, ability or age.
 Commitment to inclusion in thought, language, experience, and leadership.
 Continuously evaluating our efforts to increase the diversity of our organization at all levels.
Practice is at the heart of mastery, and a core tenet of music education. The YMP team recognizes that we must constantly practice in order to achieve our goals. In practice – we learn from our mistakes, we encourage each other to be vulnerable, we hold each other accountable, we support, we teach, we step up to the mic when it’s our turn, and step back when it’s time for someone else to sing. We know that our efforts and our attitudes affect everyone around us.
A chord in music is the sounding of two or more notes at the same time. Equity and our work toward change is, essentially, the harmonization of a chord. We recognize that we will always have opportunities to include more notes and different perspectives at YMP, and we are committed to welcome, create, and celebrate this rich harmony that makes our song whole.
We make music. Together.

Position Summary

The Marketing Manager is responsible for managing the organization’s day-to-day marketing and communications efforts. The Marketing Manager will support the entire organization with a focus on advancing YMP program and development goals and objectives – primarily increasing enrollment and direct public support – while raising positive awareness and engagement with the entire organization.
Things you’ll get to do:
 Manage and execute Youth Music Projects digital and physical marketing and communications footprint, including managing websites, email correspondence and campaigns, social media, physical mailers, google analytics, google ads, and overall advertising & promotion of programs, events, and impacts.
 Oversee quality and consistency of all marketing and communication activities, including upholding brand guidelines, copywriting, photo and video content, merchandise branding, and more.
 Ensure all communications and marketing materials produced reflect YMP’s vision for diversity, equity, and inclusion. Marketing and communications materials should strive to be inclusive and representative of all ethnicities, gender identities, sexual orientations, religious affiliations, abilities, and in a way that makes no assumptions about the receiver of the communications.
 Lead existing marketing and communications programs while focusing on future marketing plans/strategies to reach determined annual and three-year goals.
 Collaborate with colleagues and organizational partners to create compelling impact stories and engaging content for promotion across multiple channels to increase enrollment and direct public support and overall brand awareness in the market.
 Develop content and coordinate the production and distribution of YMP’s Quarterly Newsletter and Annual Report.
 Grow positive awareness of the organization and help strengthen its reputation with families, donors, and communities served through strategic promotion and communication of the organization’s programs, impacts, and need.
 Actively promote Youth Music Project program registration and internal and external events, including open mic nights, student concert weeks, fundraising events, campaigns, and more via digital and print channels (email, social media, posters, flyers, brochures, etc.)
 Assess and co-advise on strategic promotion and advertising opportunities (digital and traditional) related to program and development goals and objectives.
 Coordinate the production and distribution of quality ancillary materials that support program and development goals and objectives
 In collaboration with the ED and senior leadership, and based on market research develop an annual and three-year comprehensive marketing & communications plan, with targeted goals, objectives, methods, quantifiable outcomes and timelines to achieve goals
 Provide monthly, quarterly, and annual reports highlighting key data and metrics including google / web analytics, email analytics, social media analytics, ad / promotion ROI.
 Serve as the staff liaison to the Marketing and Communications Committee, consisting of board members, community members, and senior staff.
 Engage with outside service providers as necessary (print houses, web maintenance, etc.)
 Manage and organize YMP’s creative content collateral and archive
 Supervise, coordinate, and drive the look/feel of photoshoots,
 Supervise a quarter-time graphic designer, and on-call photographer/videographer.
 Other duties as assigned.

Education and Experience

Qualifications you’ll need:

 Bachelor’s degree in marketing and communications or related field and/or equivalent combination of education and lived experience
 3 to 5 years’ experience in multi-channel digital and traditional marketing and communications in a non-profit or for-profit business environment.
 Advanced skills in WordPress, Adobe Creative Suite, Mailchimp, Google, & Microsoft Office Suite
 Capable of organizing and managing multiple projects simultaneously.
 Creative thinking and problem-solving skills
 High regard for confidentiality and respect to sensitive material both financial and personal
 Commitment to Diversity, Equity, and Inclusion
 Clear written and spoken communication skills
 Strong organizational, presentation, and interpersonal skills
 Strong attention to detail
 Demonstrated professionalism and ethical standards
 Strong strategic planning and implementation experience
 Passionate about music, music education, and youth development
 Must be able to successfully pass criminal background check

Other knowledge, skills & abilities we’d like you to have:

 Experience working with the print industry
 Experience with PR
 Experience in market research, competitive intelligence, scenario planning, information and data management, and quantitative analysis.
 Ability to mine disparate data sources (Nielsen/IRI consumption, consumer research, secondary reporting) for insights to drive planning, growth, and annual plan achievement.
 Ability to make data-driven decisions and recommendations that balance short-term growth and long-term sustainability.
 Bi-lingual (English/Spanish)

Where you’ll get to work: Youth Music Project calls home a vibrant, ADA-accessible, state-of-the-art facility renovated specifically for music education and performance. We are located in the historic Willamette District of West Linn, OR. During the pandemic, all staff are working remotely to maintain and support the safety of our community, with plans to return to the workplace as guidance allows.

Who you’ll report to: Executive Director
Your position type: FT, Salaried, Exempt
Your salary: Competitive salary, annual reviews and opportunity for performance increases
Your benefits: Medical, Dental & Vision; PTO & Holidays, Retirement Plan with annual 4% match
Desired Start Date: March 2021

Where to apply: https://www.youthmusicproject.org/careers

Americans with Disability Specifications
Physical demands: The physical demands described in this position description are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this position, the employee is consistently required to remain in a stationary position for at least 50 percent of the time; occasionally move about and walk to local businesses that support office operations. The incumbent in this position will need to constantly operate and handle computers and other office equipment, frequently communicate with clients and be able to exchange accurate information; be able to assess clients’ needs from near and far distances and determine proper care; and occasionally lift and/or move up to 40-45 pounds.

Youth Music Project is an equal opportunity employer. We value, honor and promote equity, diversity and inclusion in our employment and educational processes. Applicants from diverse backgrounds are enthusiastically encouraged to apply.

More Info
https://www.youthmusicproject.org/careers/

Location
2015 8th Ave, West Linn, OR 97068

Contact Email
travis@youthmusicproject.org