Pricing Your Work

Deadline April 10, 2020

This interactive workshop use worksheets to illustrate the standard pricing model that all businesses use to pay expenses and make a profit. Speaker, Jeffrey Howard will introduce some of the factors that artists use to arrive at a fair price for their work and teach students to apply some empirical methodology to emotional decisions. Participants get to move around looking at art and guessing the prices. It’s a fun game that drives home the lesson and engages the active learner.

About the Speaker:
For 20 years, Jeffrey Howard has been helping artists manage their businesses and find ways to show their work. Jeffrey focuses on what tools are need in order for individual artists to succeed in this ever-changing market. A graduate of Aloha High School, Oregon, he went on to a career in marketing and business operations for national restaurant chains before finally turning his skills toward the artists he has always loved.

About Valley Art Gallery:
Valley Art, established in 1966, is one of the oldest nonprofit, all-volunteer art associations in the Pacific Northwest. Today it is a thriving art gallery, pottery studio, and educational nonprofit organization offering unique gifts and an assortment of engaging classes and workshops. We have over 325 members, about 100 artists, and nearly 50 active volunteers. Find out more about this Forest Grove gem by visiting

About Tualatin Valley Creates:
Tualatin Valley Creates is the leading arts advocacy organization in Washington County, Oregon. It inspires the regions diverse community to connect to the heart and soul of Washington County through arts, culture, heritage, and the humanities. TVC’s vision is to foster ever-expanding opportunities to connect to local creatives and experiment with creativity, experiencing joy, personal growth, and greater connection to friends, family, and community through arts, culture, heritage, and the humanities. Tualatin Valley Creates is a 501(c)(3) organization. Learn more at

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Forest Grove