RACC Opportunity: Social Media and Content Specialist

The Regional Arts and Culture Council (RACC) has one mission – to enrich our communities through arts and culture. We believe that the arts have the power to change hearts and minds, and to inspire social change. We also believe that arts and culture are key elements in creating desirable places to live, learn, work and visit.

We strive to cultivate equity in all of our programs. Prejudice and privilege have created barriers that RACC must dismantle, systematically and strategically, until everyone in our community has equitable access to arts and culture.

As a RACC team member, your work will help to educate and empower people from all walks of life by providing and promoting access to a diversity of art and cultural experiences. If you’re eager to make a difference, that’s a great start. To best serve our communities, we need commitment – to our mission, our goals and, most importantly, to the people we serve.

If you are ready to be part of a committed, collaborative team dedicated to our community, we want to talk to you.

 

The Opportunity: Social Media and Content Specialist

RACC seeks a dynamic, creative digital storyteller responsible for making an impact with videos, photos and words producing and managing social media content. The ideal candidate will demonstrate a passion for arts and culture and proven content creation ranging from podcasts and blog postings to information videos and other communication platforms.

 

Primary Responsibilities:

As a member of the Regional Arts and Culture Council’s Communications Team, this position works closely with a talented group of colleagues to engage community partners, raise public awareness of RACC’s mission, vision and values and build public trust in the organization.

 

  • Use storytelling skills to produce and edit short videos, photos, slide shows and other digital stories for use on RACC’s social media platforms and website; build an audience for these stories
  • Tailor and share stories of artists and leaders in the arts and culture community with a focus on voices of marginalized and underserved community members
  • Identify internal communications opportunities to leverage digital storytelling about RACC’s work
  • Help RACC to create strategy for social media platforms; create and post compelling content to Facebook, Instagram, and other social media platforms to engage people in RACC’s programs and services; interact with people who ask questions or make comments
  • Connect RACC’s work, grantees or other partner organizations to stories about arts and culture in the greater Portland region
  • Track, report and analyze metrics for RACC’s content on social media platforms; provide recommendations for new strategies and tactics to increase effective engagement with the current platforms
  • As part of the communications team, help manage RACC’s reputation on external sites such as Google and Yelp
  • As part of the communications team, help shape the organization’s approach to digital content and engagement; support the use of editorial calendar systems for gathering source material from staff to build content and features for multiple platforms
  • Create systems and work with RACC staff and RACC’s community partners to create content and features for RACC’s websites, social media channels, newsletters and other publications.
  • Collaborate with program, advocacy and development team members to drive short term marketing outreach and campaigns
  • Stay abreast of current communications trends and the latest in digital technology channels; apply learning to best leverage these tools as part of RACC’s overall marketing and engagement strategy.

 

Required Knowledge, Skills and Abilities:

 

  • At least 4 years of professional experience and/or education in digital communications
  • Experience writing engaging and accurate social media and web content that uses Associated Press style and requires minimal editing
  • Knowledge of best practices for producing and managing social media content particularly Facebook and Instagram
  • Understanding of and commitment to diversity, equity and inclusion, especially as it relates to digital storytelling and engagement
  • Experience producing and editing photo, audio, and video using editing programs such as Photoshop, etc.
  • Managing and prioritize multiple projects at the same time; strong attention to detail
  • Positive energy; intellectual curiosity, and creative problem-solving skills.

 

Preferred Knowledge, Skills and Abilities:

 

  • Ability to track social media metrics and produce simple reports
  • Ability to speak and/or produce content in Spanish, Chinese, Vietnamese or Russian (the most common languages spoken in Portland after English)
  • Familiarity with online collaboration tools – Asana, Trello, Basecamp, or similar
  • Experience using SLR or equivalent professional cameras to produce photographs and videos

 

 

Status:                       Full Time, Non-Exempt

Schedule:                  8:30am – 5:00pm Monday – Friday

Flexibility will be required to accommodate events and business needs

Supervisor:               Communications Manager

Compensation:         $40,000 – 50,000 DOE; Medical and Dental benefits; Disability and Life Insurance; Paid Time Off (PTO); and 401(k) retirement plan.

To Apply: Submit your resume and cover letter.