Social Media & Marketing Coordinator

Deadline May 25, 2024

Career Opportunity:
Regular, Full-Time, Exempt

POSITION . The Social Media & Marketing Coordinator is responsible for proactively maintaining the brands of Oregon Ballet Theatre and Oregon Ballet Theatre School across all relevant media channels, managing internal cross-departmental relations and external public social media and providing essential support to the OBT Marketing Department. Additionally, the Marketing Department at OBT supports all other departments within the organization. These include Artistic, Box Office, Development, Community Outreach, and the School. This role will act as a liaison between each department and the marketing team to ensure that social media and marketing function needs are met. This position reports to the Director of Marketing and Communications.

Social Media
• Identify internal stories to develop and share on current and future social media channels; facilitate posting, engagement, comments and sharing; expectation is 2-3 posts per day per OBT brand; ensure contractual requirements are honored and branding is consistent
• Lead project management of social media posts and promotions, develop content posting strategy to increase single ticket and subscription sales and own social media content calendar; manage multi-department “social post request” checklist to ensure that social media requests are executed seamlessly and in a timely manner
• Nurture social media partnerships with other fine arts organizations, working to trade exposure and grow awareness; grow influencer network
• Manage online reputation and grow positive reviews on Social, Google and Yelp; Respond to comments on social media as well as monitor comments and take actions as necessary to maintain OBT brand
• Develop promotions that engage and grow followers/fans and manage social media partnership deliverables (ticket giveaways, partnership requests on Instagram, etc.)
• Maximize social media assets in regard to tracking, targeting, ad performance and reporting
• Act as liaison to designated company dancer(s)/social media content provider(s)
• Roll out brand updates on all social media as needed
• Expand social media presence (currently active on Instagram and Facebook only)

Content Development
• Contribute to fulfilling marketing department content needs with visual design (Canva)
• Work with photographers and key internal stakeholders to review, select and gain approval on photography for promotional use, in accordance with contract and union requirements, including accurately crediting featured talent and photographer
• Own placing final photography orders, labeling photographs, organizing photography and video assets in Marketing Drive, loading videos on YouTube and loading photos on Flickr; utilize labels, tags and keywords; maintain Vimeo account
• Shoot and edit casual storytelling video for social media content (reels, etc.); take photos for social media content (Marketing-owned iPhone)

• Project manage ongoing website updates, coordinate with internal stakeholders and outsourced UI/UX and Designers
• Review website analytics to inform marketing strategies
• Act as liaison with digital marketing agency to install tracking pixels as needed
• Assist with website content refresh (2024-2025 project)

Media Fulfillment
• Work with Marketing Director and Marketing Manager to plan, maintain, and update annual media plan schedule ensuring that all projects are completed, approved and delivered in a timely manner
• Manage Google Grant and Meta Advertising budgets
• Manage ad trafficking and delivery of all content for every advertisement placed by OBT (digital, print, outdoor, TV, radio, etc.)
• Support the Marketing Director with identifying, pitching, and maintaining marketing partnerships
• Provide support to Marketing and Development teams for sponsorship and donor proposals and decks

A full job description is available at

• Associate degree or equivalent marketing experience, minimum 2 years of experience in marketing field,
• Demonstrated experience and strong working knowledge of Social Media channels,
• Proficient in use of Microsoft Office Suite, Project Management Software (Asana, Basecamp, Clickup, etc.), video editing tools, social media dashboards, Google Ads, Google Analytics, Meta Business,
• Proficiency with other software databases and/or systems as required,
• Goal-oriented, adaptable to change,
• Works well with minimal supervision, a self-starter,
• Excellent communication, collaboration, and problem-solving skills,
• Strong attention to detail and accuracy,
• Ability to organize information and prioritize work in a fast-paced environment.
Background in the performing arts/dance is a plus. Employment contingent on background check.

COMPENSATION: $52,000 annually and full benefits, including employer-paid medical, dental, and vision insurance; life insurance; and 25 days off annually (15 days PTO and 10 holidays). Employees may also elect and self-fund the following benefits: 403(b) retirement plan; short-term and/or long-term disability insurance; flexible spending account for health-related expenses and/or childcare; and additional life insurance.

APPLY. Submit a cover letter and resume to Applications will be reviewed as they are received, and the position will remain open until filled.

ABOUT OBT: This is an exciting time to work at Oregon Ballet Theatre (OBT) – one of the nation’s leading ballet companies. OBT is led by Artistic Director Dani Rowe and Executive Director Shane Jewell.

Artistic Director Dani Rowe was an acclaimed principal dancer with The Australian Ballet and Houston Ballet, and artist of Nederlands Dans Theater 1. She is an award-winning choreographer, having created renowned works for companies like San Francisco Ballet, New Zealand Ballet, Ballet Idaho, and more. Her rich career of performing, choreographing, and directing at the highest levels of classical and contemporary dance worlds has cultivated in her a curatorial aesthetic that is revitalizing OBT with a dazzling mix of innovative and cutting-edge programming.

Executive Director Shane Jewell has over twenty years of experience working in performing arts administration and production. Shane has built infrastructure and led strategic planning that led to substantial growth and expansion in previous years with Gibney Company in New York City, Orland Ballet, Oklahoma City Ballet, and OK Mozart International Music Festival. Shane has raised over thirty million dollars for the various nonprofits of his employ, successfully completing two capital campaigns and a multi-million-dollar sustainability campaign while maintaining and driving growth in operational contributed income.

In addition to our leadership and strategic plan, our growing Board is actively engaged in oversight and stewardship. Our 250 employees are resilient and energized. Programmatically, OBT is robust, and we are changing lives through dance. Our professional company of 27 dancers performs an annual season of five programs, featuring both classical and contemporary work. OBT2, our junior company, boasts an average of 20 dancers of exceptional talent. Our nationally renowned School trains hundreds of elite students from across the country. Our community education programs reach thousands of students in classrooms across the region. Through all our endeavors, we are committed to advancing equity and creating a culture of kindness.

More Info

Portland, OR

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