Eduardo started his career 15 years ago in the marketing division of the largest food and beverage manufacturer in the world. He soon moved from the client side to the vendor side, in print manufacturing where he saw a sharp disconnect between the service that brand clients demanded and the ability of emerging industry to oblige. For over a decade, the grand format industry has undergone commoditization, consolidation, and almost en masse shift from entrepreneurial to large corporate existence. In a general environment of "faster and cheaper" with diminishing loyalty, Eduardo focuses on building specialized client management teams that that create value around the concept, design and execution of national retail roll outs.
Eduardo currently serves on the Board of Directors for Latino Network and is an Account Director for Forge Graphics Works.