RACC Blog

Arts & Economic Prosperity 6

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THE ARTS MEAN BUSINESS IN THE GREATER PORTLAND AREA

The Arts & Economic Prosperity (AEP6) survey is back.

AEP6 documents the economic contributions of the arts in over 250 diverse communities and regions across the country, representing all 50 states and the District of Columbia. During 2015, AEP5 in Oregon the nonprofit arts and culture industry generated $687 million of economic activity—$364 million in spending by arts and cultural organizations and an additional $323 million in event-related expenditures by their audiences. This activity supported 22,299 full time equivalent jobs and generated $53 million in revenue to local and state governments.

The study put to rest a misconception that communities supported arts and culture at the expense of local economic development. In fact, what AEP5 showed was that communities were investing in an industry that supports jobs, generates government revenue, and is the cornerstone of tourism. This economic impact study sent a strong signal that when we support the arts, we not only enhance our quality of life, but we also invest in the Greater Portland Area’s economic well-being, including Clackamas and Washington Counties.

This year, we have a chance to study the impact of the past few years along with the resilience of our creative community. Nonprofit arts and culture organizations are active contributors to our business community. They are employers, producers, and consumers. They are members of the Chamber of Commerce as well as key partners in the marketing and promotion of their cities, regions, and states. Spending by nonprofit arts and cultural organizations totaled $364 million during fiscal year 2015.

To measure the impact of spending by cultural audiences in the Greater Portland Area, data were collected from 1,474 event attendees during AEP5. Researchers used an audience-intercept methodology, a standard technique in which patrons are asked to complete a short survey about their event-related spending (while they are attending the event). Event-related spending by these attendees totaled $116 million in the Greater Portland Area during fiscal year 2015, excluding the cost of event admission.

Arts & Economic Prosperity 5 showed conclusively that, locally as well as nationally, the arts mean business!

Read more about RACC’s lead in the City of Portland and Multnomah County here.

Audience surveys will be collected from attendees at performances, events, exhibits, venues, and facilities during the 12 months from May 2022 through April 2023. Venue Eligibility

If you are interested in getting involved as either a venue to be counted please submit your live event for consideration here (for the tri-county area) and/or are interested in volunteering in Multnomah County, please contact Mario Mesquita, Manager of Advocacy & Engagement at Regional Arts & Culture Council at AEP6@racc.org

Raziah Roushan, Executive Director of Tualatin Valley Creates, director@tvcreates.org, for Washington County
Dianne Alves, Executive Director of Clackamas County Art Alliance, dianne@clackamasartsalliance.org, for Clackamas County

Read more at Americans for the Arts.

Arts & Economic Prosperity 5 Regional Findings:
Oregon Study Regions Comparison

Arts & Economic Prosperity 5 Oregon Summary

Arts & Economic Prosperity 5 Greater Portland Area Summary

Arts & Economic Prosperity 5 Clackamas County Summary

Arts & Economic Prosperity 5 Washington County Summary

 

RACC’s 2022 Legislative Priorities

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Regional Arts & Culture Council 2022 Legislative Priorities

2022 State Legislative Priorities – Adapted from the Cultural Advocacy Coalition of Oregon

The Regional Arts & Culture Council’s (RACC) mission is to enrich our communities through arts and Culture. We envision a thriving region, powered by creativity, with arts and culture in every neighborhood. To do this, RACC promotes equity, diversity, inclusion and access and uses a racial equity lens to advocate for the equitable distribution of resources and the creation of public policies that will provide support for the arts ecosystem now and into the future.

This year, we are reminded that the history that we are looking to make is not for us, it is for the leaders who come after us. How we work together during our time here—both with our Team and our community, will determine how our region responds to crises in the future.

The opportunity to continue supporting our creatives and artists is paramount. RACC is leaning deeply into this space to ensure that they are supported and held during this unprecedented moment in history. We are here to ensure that they are here today, and tomorrow, enriching their communities through art and culture.

2021 was  a crucial legislative year for Oregon’s vital cultural sector. We urged our state policymakers to prioritize arts, culture, heritage, and the humanities in order to encourage creativity, contribute to Oregon’s economic recovery and rebuild community. As we look to this season’s short legislative session, we continue to urge policymakers to Invest in Oregon’s creative and cultural life, supporting Oregonians’ values, promoting whole person health, strengthening communities, and attracting and retaining workers in an innovative and yet thriving economy.

This is an historic year for arts and cultural funding across the nation. We are proud that Oregon is joining in these efforts to provide advocacy and relief, and to elevate our creative economy. Here are legislative initiatives that RACC supports and is keeping on eye on during this season. Let’s shape an arts and culture environment that serves for the common good of all.

– Carol Tatch (Chief of External Operations) and Della Rae (Chief of Internal Operations)

ADVANCE EQUITABLE ACCESS TO A WELL-ROUNDED ARTS EDUCATION FOR ALL

The Arts Education for All Act-HB 5581 – will support and encourage arts education and programming for our young children, K-12 students, and youth and adults impacted by the justice system.

RACC supports and will continue to monitor the Arts Education for All Act for funding impacts in the arts in our local school districts and incarcerated youth and adults. A one-page summary of the Arts Education for All Act can be found here. The text of the legislation can be found here. To endorse, click here.


PUT CREATIVE WORKERS TO WORK IN OUR COMMUNITIES ACROSS THE COUNTY TO RECOVER THROUGH CREATIVE JOBS.

Introduced on August 13th in the House of Representatives by U.S. Reps Teresa Leger Fernández (D-NM) and Jay Obernolte (R-CA), the Creative Economy Revitalization Act (CERA)-HR 5019, and endorsed by Oregon Congresswoman Bonamici, will help communities recover through creative jobs.

The Creative Economy Revitalization Act (CERA) is a $300 million dollar program that will mitigate creative worker displacement, stimulate local creative workforce growth, strengthen connections for local creative small businesses and networks, create a pipeline for new creative jobs, enrich communities, increase access to culture, and invest in creative workers and local economies harmed by COVID-19.  To read more and endorse CERA, click here.

SETTING $50 MILLION ASIDE THROUGH GRANTS THAT WILL PROVIDE IMMEDIATE RELIEF TO OUR ARTS AND CULTURAL ORGANIZATIONS

Oregon HB 4040 – Effective July 1, would appropriate money to the Oregon Business Development Department to develop and implement a program to award grants to Oregon cultural organizations in response to the negative impact of COVID-19 pandemic on organizations’ earned revenue. The text of legislation can be found here.

 

RACC’S 2022 LEGISLATIVE PRIORITIES

Ensuring American Rescue Plan Act (ARPA) funding allocated in 2021 is distributed quickly to the arts and culture sector 

  • The Oregon legislature allocated $50M in APRA funding to be distributed: 
    • $5M for movie theaters (anticipated Jan. 2022) 
    • $30M for “live venues” (anticipated Feb./March 2022) 
    • $15M for live venue support (anticipated in March/April 2022) 
  • RACC will continue to monitor and support Cultural Advocacy Coalition of Oregon’s (CACO) work with Business Oregon and legislative leaders to support progress and distribution of funds through these programs. 

Advocating for additional funding support to the sector 

  • According to data from Americans for the Arts, Oregon’s art sector has lost an estimated $66M, with over 70% of entities expecting a “severe financial impact.” 
  • RACC supports CACO request of an additional $50M in funds to support the long-term recovery of the sector, including recruitment of staff, reopening, additional costs to put on productions, etc. 

THE ECONOMIC IMPACT OF CORONAVIRUS ON THE ARTS AND CULTURE SECTOR – OREGON

“Americans for the Arts surveyed arts organizations and agencies of all types, genres, sices, and tax statuses for nearly a year to capture the human and financial impact of the coronavirus on America’s art sector.”

  • 905 organizations participated in the survey
    • $66,029,425 in financial loss
    • $21,00 was the median loss
    • 13% are not confident of their survival
    • 71% expect sever financial impact
  • 369 organizations were included in the Financial Data (Outliers and nul responses were removed prior to reporting)
    • The median loss was $22,000

Supporting the renewal of special assessments for historic preservation 

  • History can be found in our people, museums, art, and even our buildings. RACC supports local and state initiatives ensuring the access and interest for all Oregonians in preserving the humanities through a variety of programs.

Regional Arts & Culture Council’s What’s Next Survey Summary

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What’s Next: Connecting artists and creatives to opportunity and access

What's Next Respondents

What’s Next Respondents

Over a year and half ago, the Regional Arts & Culture Council (RACC) reached out early on during the COVID-19 shutdown to our community and stakeholders to ask what their needs were during this extremely challenging time. Administered in 2020, the What’s Next survey sought to understand the types of support that the arts community most needed to survive and thrive during the pandemic and what it would need to recover. A total of 392 people responded to our survey, 63% of respondents identifying as artists. (Read the What’s Next Survey Summary for a visual breakdown summary of respondents and findings. Note: the report was published in May of 2021 and contains opinions, language, and information that has since been addressed by RACC. Clarification is indicated by brackets.)

You can read full results and report here.

 

Key Findings and Highlights

The following are key highlights and some findings, along with a summary of the initiatives RACC implemented to address these answers and continue to inform our future plans. Full results from the 2020 What’s Next survey can be found here

The What’s Next survey centered around themes of support, service, engagement, and connection during the early period of the shutdown, a time when the creative sector was hit hard by the impact of the global pandemic and successive shutdowns. RACC was interested in understanding how we could support and build resilience for the challenges, changes, and opportunities that would, and still do, lay ahead of us. With a commitment to equity and access, we intentionally sought to gather information on how best to support artists of color and others marginalized by traditional and mainstream support systems. 

The survey results revealed that the most critical needs across all respondents were as follows (language pulled from the original survey and answers given by respondents, listed here in order of importance determined by the frequency of each response):

  • Funding
    There remains an overwhelming need for arts funding in the region as organizations and individual artists face extreme challenges resulting from the Covid pandemic and struggle to remain financially viable.
  • Professional Development
    Training, professional development, collaboration, and mentorship opportunities remain essential, especially with the need to reinvent and reimagine the ways in which art is presented during and while recovering from a pandemic with limited in-person gatherings.
  • Equity, Diversity, and Inclusion [and Advocacy]
    More than ever before support is needed for inclusion of local artists from underrepresented groups and those who work in unconventional art genres. Outreach efforts are essential to attract and retain more diverse audiences.
  • Space [both physical and time/ability to work]
    A shortage of spaces, both physical and mental, was highlighted by respondents as a challenge to surviving and thriving in the past and still current environment. Physical spaces have been lost due to rising rents and limitations on in-person capacity. Reductions in mental space for creativity and networking opportunities have been difficult.
  • Connection
    Community-building is essential in the arts and respondents found it lacking here in Portland. It was indicated that collaboration is needed now more than ever. New ways to engage communities need consideration and are required.
  • Marketing Support
    Artists and arts organizations need assistance with advertising, marketing, and promotion in order to help recover from the ongoing pandemic losses. Reaching and engaging an audience is complicated with the ebb and flow of restrictions more than ever.

Responses from a combination of participants indicated an overwhelming need for funding to ensure viability as well as a sustainable future. Artists needed income and arts organizations needed patrons to survive the pandemic restrictions.

“Without audiences or with limited ones, operational funds are the highest priority, to avoid cultural organizations totally going under and disappearing.”

Apart from asking respondents about the most helpful financial support needs, the What’s Next survey also asked respondents to identify their top future professional development priorities to help RACC focus its resources to best meet the needs of the arts community.

Artists Identified:
Survey participants were given a list of possible professional development, technical support, or other related services and asked to identify which ones would be most helpful in the next 6-18 months.

  1. Social Media and marketing support (35%) 
  2. One-on-one coaching with RACC staff or other professional (28%) 
  3. Skill development workshops (25%) 
  4. Review and feedback of draft proposals (22%) 
  5. Post-decision feedback (22%) 
Artists Professional Development

Artists Professional Development

Arts Organizations Identified:
Survey participants were given a list of possible professional development, technical support, or other related services and asked to identify which ones would be most helpful in the next 6-18 months.

  1. Skill development (34%) 
  2. Coordinated political advocacy (29%) [RACC as guide for calls to action and coordination]
  3. One-on-one or group coaching for staff, board and/or professionals (27%) 
  4. Group info sessions for opportunities (grants, public art calls) (21%) 
  5. Convening discussion around urgent topics (20%)
Arts Organizations Professional Development

Arts Organizations Professional Development

How RACC Continues to Respond

As a result of the What’s Next survey findings, RACC responded by bolstering programming and processes already in place along with stepping into new arenas. Some, of these included:

  • Make | Learn | Build Grants: To increase financial assistance to a greater number of recipients, these flexible awards supported artists, creatives, organizations, and businesses during a time of rapid change and creative innovation. Funds were provided to 317 artists and 99 businesses in FY21, with the programming continuing through the pandemic.
  • Capturing the Moment supported by PDXCARES funding: In response to current social concerns, this initiative called for submissions from Portland artists of color that captured a creative response to the global pandemic, Black Lives Matter movement, racial justice protests, climate crisis, and/or the political environment. Work was purchased from 34 Black, Indigenous, and other artists of color.
  • Capacity expansion for grant funding: By partnering with multiple governmental entities, RACC was able to support Coronavirus Aid, Relief, and Economic Security Act (CARES) funds impact in the community. Additional grants supported projects, Oregon Film, venues, and emergency operational support.

Looking Forward

The Regional Arts & Culture Council continues to be focused on making the greatest impact and aligning its investments with its commitment to community, racial equity, and access. RACC continues enhancing support for the creative community in the tri-county region through investment, centering and lifting up artists’ voices, and promoting connection and collaboration.

We will continue to reach out to engage our community by asking for their thoughts and insights to ensure we are effectively meeting their needs. We look forward to your consideration in participating in our next survey in Winter 2022.