RACC Blog

Groundbreaking Study Reveals Economic and Social Impact of Nonprofit Arts & Culture

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FOR IMMEDIATE RELEASE: OCTOBER 20, 2023

Arts & Economic Prosperity 6 Study Centers Equity in Economic Research and Highlights Vital Role of Arts and Culture in Building More Livable Communities

PORTLAND, OR. – The Regional Arts & Culture Council announced today that Multnomah County nonprofit arts and culture industry generated $400,700,004 in economic activity in 2022 in Multnomah County, according to the newly released Arts & Economic Prosperity 6 (AEP6), an economic and social impact study conducted by Americans for the Arts. That economic activity – $400,700,004 in spending by nonprofit arts and culture organizations and $4,495,889 in event-related spending by their audiences supported 5,841 jobs and generated a total of $72,062,487 in local, state, and federal government revenue in the County. Spending by arts and culture audiences generates valuable commerce to local merchants, a value-add that few other industries can compete with.

Building on its 30-year legacy as the largest and most inclusive study of its kind, AEP6 uses a rigorous methodology to document the economic and social contributions of the nation’s nonprofit arts and culture industry. The study demonstrates locally as well as nationally, arts and culture are a critical economic driver of vibrant communities.

Nationally, the Arts & Economic Prosperity 6 (AEP6) study reveals that America’s nonprofit arts and culture sector is a $151.7 billion industry—one that supports 2.6 million jobs and generates $29.1 billion in government revenue.

“Arts and culture organizations have a powerful ability to attract and hold dollars in the community longer. They employ people locally, purchase goods and services from nearby businesses, and produce the authentic cultural experiences that are magnets for visitors, tourists, and new residents,” said Nolen V. Bivens, president and CEO of Americans for the Arts. “When we invest in nonprofit arts and culture, we strengthen our economy and build more livable communities.”

AEP6 represents a reset from its previous versions, establishing a new benchmark in the AEP study series.

  • Social Impact: For the first time, AEP6 expands beyond the economic and financial data to include social impact measurements of arts and culture’s effect on the well-being of communities and residents.
  • Equity and Inclusion: AEP6 broke new ground by prioritizing equity, community engagement, and inclusivity. With the goal of reducing systemic bias, Americans for the Arts transformed its approach and expanded the inclusion and participation of organizations serving or representing BIPOC- (Black, Indigenous, People of Color) and ALAANA- (African, Latine, Asian, Arab, Native American) identifying communities.

Nationally, the extensive research reveals proportional economic and community impacts among attendees at BIPOC and ALAANA organizations to the overall national average. These findings should initiate new, and escalate existing, critical funding conversations about BIPOC and ALAANA organizations receiving fair and proportional financial support.

Key figures from the City of Portland’s AEP6 study include:

  • The City of Portland nonprofit arts and culture industry generates $4,589,494 in event-related spending by its audiences.
  • The typical attendee spends 36.45 per person per event, not including the cost of admission.
  • 32.1% of arts and culture attendees were from outside the county in which the activity took place. They spent an average of $55.21. All vital income for local merchants.
  • 87.2% of respondents agreed that the activity or venue they were attending was “a source of neighborhood pride for the community.”
  • 87.9% said they would “feel a sense of loss if that activity or venue was no longer available.”

By measuring arts and culture’s wide-ranging impact, public and private sector leaders can work together to secure funding and arts-friendly policies that shape more vibrant and equitable communities. The full report, a map of the 373 study regions, and a two-page economic impact summary for each, can be found at AEP6.AmericansForTheArts.org.

Read more and access study findings here. Join us on Monday, November 6th from 5:30 to 7:30 pm PST at Lakewood Center for the Arts, Lake Oswego for a a comprehensive exploration of Tri-County reports in collaboration with Oregon Arts Commission, Tualatin Valley Creates, and Clackamas County Art Alliance.

Virtual Engagement

Event Livestreamed on Zoom from 6-7 pm Register now!

Media Contact: Mario Mesquita, mmequita@racc.org

About the Regional Arts & Culture Council

An independent nonprofit organization, we support greater Portland’s creative economy by providing equitable funding and services to artists and art organizations; managing and growing our diverse, nationally acclaimed public art program; and developing long-lasting public and private partnerships.

For more information visit racc.org.

About the Arts & Economic Prosperity 6 Study

The Arts & Economic Prosperity 6 study was conducted by Americans for the Arts, the nation’s leading nonprofit organization for advancing the arts and arts education. It was supported by The Ruth Lilly Endowment Fund of Americans for the Arts. Americans for the Arts’ 297 study partners contributed both time and financial support to the study.

For a full list of the communities who participated in the Arts & Economic Prosperity 6 study, visit AEP6.AmericansForTheArts.org.

Krystal Perez’s Vibrant Caribbean Dreams Heat Up NE Portland in Fresh Paint Collaboration

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Image Caption: Sueños Tropicales (2023) by Krystal Pérez. Photograph by the artist.

The mural is now on view at Open Signal on NE Martin Luther King Jr Blvd as part of Fresh Paint, a partnership with the Regional Arts & Culture Council

PORTLAND, ORE. – October 17, 2023 – A new mural by artist Krystal Pérez brings vibrant Caribbean imagery to a busy NE Portland thoroughfare. The mural, titled Sueños Tropicales, is the latest installment of Fresh Paint, an innovative public arts initiative from partners the Regional Arts & Culture Council and Open Signal. The public is invited to view it through April at Open Signal’s wall on NE Martin Luther King Jr Blvd, between Graham and Knott Streets.

Sueños Tropicales pays tribute to Perez’s ancestors as well as the flora and fauna of Cuba and Miami. The artwork, portrayed in vivid sunset hues, sets a dreamy scene where plants, wildlife, and culturally-significant objects create a connection between the past and the present. It celebrates the uniqueness of the Caribbean experience within Latine culture while inviting the viewer to explore and appreciate their own roots.

Krystal Pérez is a first-generation Cuban-American artist from Miami currently based in Portland. Her work celebrates Cuban heritage by emphasizing everyday experiences — cuisine, family life — as well as her memories of growing up in South Florida. This mural builds on her multimedia experience and unique approaches to color in a new exploration of scale and technique.

Sueños Tropicales is the twelfth installment in the Fresh Paint mural series, following previous works by artists including Rob Lewis, Zeinab Saab, Jose Valentine Ruiz, and others. Since 2017, this collaboration from the Regional Arts & Culture Council and Open Signal has supported emerging artists of color by offering a unique opportunity to showcase their talent in the public realm. Participating artists gain valuable professional experience and develop new skills for their artistic practice, leading to further public commissions.

“Each new Fresh Paint mural shows us that a personal work of art can speak to people across experiences and add to the character and feeling of a neighborhood,” said Daniela Serna, Open Signal’s Communications Manager and Fresh Paint facilitator. “By centering artists and investing in their stories, we hope to nurture a thriving and inclusive future for all Portlanders.”

See more from the artist at quasikrystal.art.

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Contact

Daniela Serna, Communications Manager
Open Signal
daniela [at] opensignalpdx.org
(503) 288 – 1515 x931

Meech Boakye, Communications Lead
Regional Arts & Culture Council
mboakye [at] racc.org

About Open Signal

Open Signal is an equity-driven media arts center located in Northeast Portland, Oregon. The largest community media space in the Pacific Northwest, we offer production studios and equipment, workshops, artist fellowships, a cable and online broadcast platform, and a professional media production team. We focus on telling stories underrepresented in the mainstream media.

Learn more at opensignalpdx.org.

About the Regional Arts & Culture Council

An independent nonprofit organization, we support greater Portland’s creative economy by providing equitable funding and services to artists and art organizations; managing and growing our diverse, nationally acclaimed public art program; and developing long-lasting public and private partnerships.

For more information visit racc.org.

 

The Arts Propel Communities Forward

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Laura Streib, AEP6 Coordinator

For the last year, RACC and Americans for the Arts have been connecting communities through arts and culture events throughout Multnomah County and the City of Portland.

By attending a myriad of events and connecting with attendees, as well as nonprofit organizations, we have been able to get a clear picture of what the arts landscape provides in terms of an economic recovery as we continue to emerge from the COVID-19 shutdowns.

One thing we found crystal clear from all the events we were able to attend is just how grateful people are to get out and be part of cultural events again. The need to be able to connect with others is deep and profound.

The results of the surveys provide incredible insight into how the arts and culture nonprofit sector specifically has been resilient in working hard to bring us together and continue to make Portland and Multnomah County the creative and unique place it has always been. A quick overview –

By the Numbers

  • 12,280 jobs and $6 million dollars in household income from working in the arts/nonprofit sector
  • $19.9 Million in local tax revenue generated
  • $25.5 Million in State tax revenue generated
  • $114.6 Million in Federal Tax revenue generated

The ripple effects out into the greater economy can be seen and felt in event-related spending that totaled $331.2 million dollars. When people go out to experience a play or concert or gather for a cultural experience – everyone benefits.

For example, the coffee shop or restaurant where someone stops before or after a show, the drinks enjoyed in the lobby, or the childcare spent to enjoy a night without the kids. All this adds up.

At one event we attended at the Old Church Concert Hall, we had a fascinating conversation with two friends who had driven down from Seattle to attend the sold-out concert. When they started filling out the survey, they realized all of the extra costs associated with what they thought was just a concert.

They paid for gas on their drive down to Portland, they stayed overnight in a local Airbnb, and they went out for dinner, drinks, and coffee. One individual bought a T-shirt from the concert and a vinyl record. Throughout our conversation, it became clear that the arts are an important driving force in our economy.

We know the world has changed dramatically since the last AEP study was released. The data from that last study has helped individual artists apply for grants, assisted organizations in strategic planning, and even shaped planning and policy in Troutdale. Those effects continue to resound today. Data from the AEP5 study was used by the Economic Development Coordinator in Troutdale to push their city leaders to extend the Troutdale Arts Festival into a weekend-long event that closed the main street in old town Troutdale. Having the data of the arts driving economy was the push the city decision-makers needed to implement this new festival which now draws thousands of people each summer. This has led to more concerts in the park, movie nights, and other cultural events throughout the summer in East Multnomah County.

Arts and Culture are major drivers of our economy and are something our city officials and elected leaders need to be mindful of as we continue to emerge from these continued uncertain times. As Oregon is ranked 41st in terms of public dollars invested in Arts and Culture, we need to do more to leverage the creative economy for the betterment of our communities.

The arts mean business in the Greater Portland area. 

Save the Date!

The Regional Arts & Culture Council (RACC), in collaboration with Oregon Arts Commission, Tualatin Valley Creates, and Clackamas County Art Alliance, is excited to unveil the recently released Arts & Economic Prosperity 6 (AEP6) study, a comprehensive exploration from Americans for the Arts into how arts breathe life and dollars into our economy.

Join us on Monday, November 6th, 5:30 – 7:30 pm PST at Lakewood Center for the Arts, Lake Oswego (Map). Secure Your Spot!

Arts Education for All Act Announcement

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Immediate Release

September 27, 2023

The Regional Arts & Culture Council Re-Endorses The Arts Education for All Act (HR 5463) Co-Sponsored by Congresswoman Suzanne Bonamici (D-OR1)

Portland, OR – The Regional Arts & Culture Council (RACC) is pleased to announce our endorsement and support of the reintroduction of the Arts Education for All Act in 2023, announced during National Arts in Education Week on September 15 by Representatives Chellie Pingree (D-Maine), Suzanne Bonamici (D-OR1), and Teresa Leger Fernández (D-NM). This Act will once again support and encourage arts education and programming for PK-12 students, youth, and adults involved in the justice system. The Regional Arts & Culture Council has engaged with numerous supporters throughout the past few years and we hope you will join us in once again supporting this important legislation. The newly established legislative Arts and Culture Caucus coordinated by Representative Rob Nosse (D-42) was launched earlier this year to emphasize the importance of arts and culture in Oregon. We know that arts education is a crucial component of that mission. At RACC, we support arts organizations and artists that make a difference in our community through their impactful engagement in the arts, and The Arts Education for All Act will only enhance these programs.

“The arts spark creativity, critical thinking, and empathy in students … These skills benefit and enrich students throughout their lives regardless of what path they take. It is unacceptable that there is less access to arts education for students from Black, Latino, and low-income families, especially when research shows that students who have arts education perform better in math, reading, and writing. I wrote the Arts Education for All Act to help address these disparities. And with student mental health as a top concern, the arts can help bring healing and wellness.”  –Congresswoman Suzanne Bonamici

The Arts Education for All Act addresses these gaps in access to arts education and has the potential to improve the lifelong health and achievement of both children and adults. Arts education and programming can be federally funded under various existing programs; however, currently there is a lack of clarity and information available about how the funds can be used. If this becomes legislation, it will support and encourage arts education and programming for our youngest learners, and will also include youth and adults involved in the criminal court and justice systems. The bill also includes provisions that support rigorous arts and arts education research to continue to inform how elementary and secondary education outcomes are affected by a well-rounded education.

A one-page summary of the Arts Education for All Act can be found here. For a link to the press release issued by the Congresswoman, click here. CALL TO ACTION- if you want to endorse Arts Education for All, please add your name to the list here or email artsedu@racc.org. To read the full text of the bill click here.

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MEDIA CONTACT

Chanda Evans, Arts Education Manager, Regional Arts & Culture Council, cevans@racc.org

Communications at Regional Arts & Culture Council, comms@racc.org